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Advanced Diploma in Digital Marketing
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Course Overview
We say we are living in the era of the digital revolution. The field of digital marketing is expanding quickly, and there is a great need for experts in it. How many of us have proper digital marketing knowledge compared to this need? Are we preparing ourselves to cope with the new age of marketing? It is never too late to start. Join our complete digital marketing training. Your skill set will be highly valued by businesses in a variety of industries once you finish this course.
A wide range of digital marketing topics are covered in the Advanced Diploma in Digital Marketing course, such as analytics, social media marketing, content marketing, search engine optimisation (SEO), and more. You will become a flexible digital marketing expert with this breadth of knowledge. With the knowledge and abilities gained from this course, you will be equipped to dominate the digital world. We will help you every step of the way, from developing strong brand identities to utilising the power of various social media platforms. Learn how to identify your brand and target market, optimise websites for search engines, produce interesting content via blogging and copywriting, and take advantage of YouTube and other video platforms for video marketing. Explore the complexities of Google Ads and Analytics, delve into the art of email marketing, and discover insider tips for Facebook retargeting. This course is your ticket to becoming a digital marketing expert because it blends professional advice with real-world, hands-on training.
The field of digital marketing is constantly changing, with new platforms, tools, and trends appearing regularly. By studying an advanced course like this, you’ll be able to be updated in the world of digital marketing.
Enrol today to take advantage of the future of marketing and gain the ability to use Facebook, Twitter, Instagram, and more! Don’t miss this opportunity to master the dynamic world of digital marketing. Sign up for our Advanced Diploma in Digital Marketing today and step into a world of endless possibilities. Your digital marketing journey starts here!
Key features
- E-learning and E-assessment system with flexibility.
- Learners get interactive resources.
- Expert advice from qualified professionals
- Globally recognised certificate.
- 14 days refund guarantee.
- 24/7 Tutor Support
Learning Outcome
- Proficiency in defining business goals and target audiences for effective digital marketing strategies
- Competence in website optimisation, email marketing, and SEO for improved online visibility
- Expertise in creating engaging content through copywriting, blogging, and video marketing
- Mastery of various social media platforms, including Facebook, Twitter, and Instagram
- Adeptness in utilising Google Ads, Analytics, and retargeting techniques for data-driven marketing decisions
- Ability to harness the power of emerging trends like live-streaming and podcasting for cutting-edge digital marketing campaigns.
Course Details
- Learn at your own speed with affordable, high-quality E-learning content.
- When you finish the course, you will be given a certificate of completion.
- Enhance your resume from a globally recognised Accredited Qualification.
- You’ll discover how effective salespeople use a researched and proven technique to boost their careers.
- You’ll be able to successfully implement several practical sales strategies and have a deeper understanding of your consumers.
This course is designed for anyone looking to enhance their digital marketing skills and advance their career in the online marketing world. It’s ideal for:
- Marketers who want to stay up to date on the latest digital trends and develop sophisticated online marketing abilities are known as marketing professionals.
- Owners of small businesses and entrepreneurs who wish to successfully advertise their goods or services online
- Those who are interested in a career in digital marketing and wish to lay a solid foundation are known as aspirant marketers.
- Content creators, including writers, bloggers, and filmmakers, want to maximise the visibility of their work online.
- Those who want to fully utilise social media platforms for professional or personal development are known as social media enthusiasts.
- Those who have a strong interest in comprehending the analytics and insights that propel prosperous online marketing campaigns are known as data enthusiasts.
No matter your background, this course equips you with the tools and knowledge to excel in the digital marketing landscape.
- Introduction
- Define Your Business & Target Audience
- Brand Identity
- Websites
- Email Marketing
- Copywriting, Blogging & SEO
- YouTube
- Video Marketing
- Facebook Groups (Social Media Marketing)
- Facebook Pages (Social Media Marketing)
- Facebook Ads (Social Media Marketing)
- Facebook Retargeting (Social Media Marketing)
- Facebook For Local Business (Social Media Marketing)
- Google Adwords
- Twitter (Social Media Marketing)
- Instagram (Social Media Marketing)
- Pinterest (Social Media Marketing)
- LinkedIn (Social Media Marketing)
- Periscope (Social Media Marketing)
- Social Media Live Streaming
- Podcasting
- Quora
- Google Analytics
- Google Plus (Social Media Marketing)
- Conclusion
- Assignment
- Recommended Materials
Learners must submit a comprehensive summarised assignment on all the units that will be assessed by our expert tutor if all the learning outcomes are met as per the standard set by QLS. After the quality check, learner will be provided with the “Advanced Diploma in Digital Marketing” certificate.
An endorsed certificate will be issued to learners at the end of the course as recognition of course completion. Provided that learner completes all the assessment of a course can claim for certificate.
QLS endorsed this certified course as a highly qualified, non-regulated provision and training programme. There will be a trainer to answer all your questions, including your progression routes into further higher education. It is a non-accredited course.
Here is a list of trending careers in digital marketing with approximate salary ranges in the United Kingdom:
- Digital Marketing Assistant/Coordinator. Salary: £18,000 – £28,000 per year
- Social Media Manager. Salary: £25,000 – £45,000 per year
- Content Marketing Specialist. Salary: £30,000 – £50,000 per year
- SEO Specialist. Salary: £25,000 – £50,000 per year
- PPC Specialist. Salary: £25,000 – £50,000 per year
- Digital Marketing Manager. Salary: £40,000 – £70,000 per year
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Digital Marketing 00:02:00 -
DMM Intro 00:02:00
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Digital Marketing Strategy in 10 Minutes 00:09:00
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Define your Purpose 00:04:00
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Case Studies 00:05:00
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Positioning Your Brand 00:04:00
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Case studies – Positioning 00:03:00
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Unique Selling Proposition 00:06:00
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Personality 00:02:00
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Case Study – Personality 00:07:00
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Find Your Audience 00:05:00
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Validate Your Business 00:09:00
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Intro Brand Identity 00:02:00
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Case Study – 3 Company Styles 00:05:00
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Free Branding Tools 00:08:00
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Learn Canva in 10 Minutes 00:11:00
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Learn Photoshop in 30 Minutes 00:26:00
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Intro to Websites 00:04:00
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Choose a Domain Name 00:05:00
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Intro to WordPress Lessons 00:01:00
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Purchase Hosting and Install WordPress 00:06:00
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Navigating WordPress 00:06:00
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Install and Activate Themes 00:07:00
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Add a Static Home Page 00:04:00
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Edit a Page & Change the Site Title 00:17:00
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Add and Edit a Menu 00:06:00
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Publish Website 00:02:00
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Write a New Post & Organise Your Blog 00:09:00
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Blog Page Design – Excerpts vs Full Content 00:01:00
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YouTube Videos 00:04:00
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Customise the Sidebar 00:05:00
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Site Icon 00:02:00
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Add Site Icon with a Plugin 00:02:00
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Make Your Website Responsive and Mobile Friendly 00:03:00
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Customise Footer Information 00:03:00
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Find, Install, and Activate Plugins 00:07:00
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Backing Up Your Website 00:05:00
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Securing Your Site from Attackers 00:05:00
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Make Your Site SEO Friendly 00:06:00
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Make Your Website Faster 00:05:00
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See your Google Analytics in WordPress 00:05:00
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Block Spam with Akismet 00:03:00
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Pretty Link Redirects & Link Shortener 00:03:00
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WordPress Commenting Systems & Plugins 00:05:00
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Secure Contact Forms in WordPress 00:07:00
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Free Email Marketing in WordPress 00:11:00
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Add Social Sharing Buttons 00:07:00
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What Pages Do You Need 00:09:00
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Design a Home Page that Works 00:09:00
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The Start Here and About Page 00:06:00
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The Resource Page 00:06:00
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Easy Email Marketing Funnel
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Email Marketing Tools1 00:04:00
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Lead Magnets 00:07:00
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Where to Put Opt-In Forms 00:06:00
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Segmenting and Tagging Your Subscribers 00:06:00
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Email Sequences 00:13:00
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Better Email Subject Lines 00:04:00
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Using Analytics to Improve Emails 00:07:00
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Case Study – 100 Subscribers in Less Than 1 Week 00:06:00
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Copywriting Basics 00:02:00
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A.I.D.A 00:06:00
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Case Study of a Sales Page 00:08:00
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10 Commandments of Copywriting 00:07:00
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Write Better Headlines 00:05:00
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Write Quality Articles 00:06:00
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Optimize Your Website SEO 00:05:00
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Intro to YouTube 00:07:00
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Case Study – YouTube Sales Funnel 00:05:00
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YouTube SEO – Watch Time vs. Views 00:04:00
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Keyword Research for YouTube Videos 00:06:00
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Start Your New Channel 00:03:00
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Channel Art and Icon 00:07:00
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Channel Description 00:03:00
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Customize Your Channel Design 00:04:00
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Add a Channel Trailer 00:02:00
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YouTube Channel Settings and Verification 00:07:00
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Upload Defaults, Featured Content, and Channel Branding 00:06:00
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Uploading Videos + Titles, Tages, Description 00:12:00
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Cards and End Screens 00:08:00
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Use YouTube Analytics to Grow Your Channel 00:06:00
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Quickly Respond to Fans with the Community Tab 00:02:00
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Live Streaming with YouTube Live 00:04:00
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Free Music on YouTube Live 00:03:00
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Create a YouTube Ad. 00:05:00
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Spy on Competition with Social Blade 00:04:00
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Intro to Video 00:04:00
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Video Equipment for Beginners 00:08:00
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Tools to Make Your Videos More Professional 00:04:00
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Structure a Video that Sells 00:04:00
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Intro to Video Production Bootcamp 00:01:00
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What Makes a Great Video? 00:03:00
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What Type of Video Should You Make? 00:03:00
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Great Video Ideas 00:05:00
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Plan Your Video 00:04:00
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The Pre-Production Checklist 00:04:00
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Introduction 00:02:00
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Camera Options 00:06:00
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Microphone Options 00:05:00
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Lighting Options 00:02:00
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Editing Tools 00:02:00
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Exposing Your Shot 00:05:00
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Compose Your Shots 00:04:00
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Filming Yourself 00:01:00
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Getting the Right Shot 00:04:00
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Choose a Background 00:03:00
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My Office Video Setup 00:03:00
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Exposing with DSLR and Mirrorless Cameras
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Focus with DSLR and Mirrorless Cameras 00:03:00
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Know Your Lenses 00:04:00
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Shoot with Your Webcam 00:06:00
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Stabilize Your Shots 00:03:00
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Record Great Screencast Videos 00:04:00
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Choose the Right Microphone 00:03:00
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Record Better Audio in Any Environment 00:01:00
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Lavalier Microphones 00:03:00
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Shotgun Microphones 00:01:00
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Recording Audio with Your Computer 00:02:00
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Lighting 00:01:00
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Use Natural Light 00:04:00
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Three-Point Lighting 00:07:00
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Intro to FB Groups 00:02:00
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Create Your Group – Walk Through 00:11:00
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Tips for a More Engaged Facebook Group 00:08:00
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Scheduling Posts, Live Video, and More 00:04:00
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Why Facebook Pages are Important for your Business 00:01:00
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Creating a Stunning Facebook page for your business 00:01:00
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Adding Essential Information to your Facebook Page 00:09:00
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Selecting your Profile Image 00:11:00
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Creating Professional Facebook Cover Image for your Pages 00:05:00
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Creating a Captivating Facebook Page Description Using The Ads. 00:12:00
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Getting Your Facebook Page Username 00:03:00
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Facebook Page Apps to Increase Fans Engagement 00:08:00
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Top 9 Ways to Monetise Your Facebook Page 00:12:00
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Exploring Publishing tools 00:10:00
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Scheduling Facebook posts 00:05:00
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Follow Your Competitors on Facebook 00:11:00
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How to guarantee your fans see all your posts 00:10:00
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Facebook Insights 00:12:00
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Promoting your Facebook Page 00:11:00
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Four Unlimited Sources of Royalty Free Image 00:12:00
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Turn Any Image Into a Clickable Facebook Post 00:05:00
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Assignment – Create a Facebook page 00:03:00
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Introduction to Facebook Ads 00:01:00
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Introduction to the Facebook Ads Manager 00:06:00
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Setting up your Facebook payment account 00:02:00
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Defining your Facebook Target Audience 00:12:00
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Level 1 – Creating the Ad 00:05:00
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Level 1 – Boosting Your Post 00:09:00
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Level 2 – Creating Your Ad in the Ads Manager 00:11:00
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Tips to Have Your Ad Approved 00:03:00
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Analysing Results 00:11:00
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Assignment 00:01:00
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The Importance of Facebook Retargetting 00:06:00
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Creating a Facebook Pixel 00:05:00
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Installing Pixel In WordPress 00:05:00
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Installing Pixel In A Non-WordPress Website 00:02:00
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Pixel Testing 00:04:00
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Creating Your First Audience With Pixel 00:04:00
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Facebook Pixel Advanced Audience Creation 00:14:00
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Message – Your Audience Is Too Small 00:02:00
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Creating Your Optimised Fb Ad With The Pixel 00:11:00
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Assignment – Installing Facebook Pixel In Your Web 00:01:00
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How Facebook Ads Can Help Your Local Business 00:06:00
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The Plan For Your Local Business 00:08:00
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Reaching People Around Your Business 00:10:00
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Creating Your Local Business Ad 00:10:00
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Assignment 00:02:00
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Google Adwords For Your Business 00:02:00
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How Adwords Works 00:03:00
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Example Of Ads That We Are Creating 00:04:00
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Setting Up Your Adwords Account 00:07:00
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Exploring The Adwords Interface 00:05:00
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Discovering The Best Keywords 00:11:00
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Creating A Google Adwords Search Campaign 00:06:00
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Creating An Ad Group And Adding Keywords 00:04:00
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Selecting Your Audience 00:04:00
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Choosing Your Vid Setting For Google Adwords 00:04:00
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Finalising Your Google Ad 00:06:00
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Managing Your Google Ads Campaigns And Analytics 00:03:00
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Creating A Youtube Ad With Google Adwords 00:10:00
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Your Next Steps 00:01:00
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Assignment 00:01:00
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The Way Twitter Can Help Your Business Growth 00:02:00
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Choosing The Best Username Or Twitter Handle 00:06:00
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4 Tips For Choosing Your Twitter Handle 00:02:00
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Creating A Twitter Account 00:05:00
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Creating An Outstanding Twitter Profile Page 00:04:00
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Adding Your Profile And Header Photo 00:10:00
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Writing An Optimised Bio 00:11:00
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Pin The Most Important Tweet For Your Bio 00:06:00
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Connecting With Other Influencers 00:06:00
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Twitter Hashtags 00:06:00
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Growing Your Twitter Presence With Jooicer 00:09:00
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Add Twitter Buttons To Your Website 00:10:00
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Add Twitter Widgets To Your Website 00:07:00
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Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
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Twitter Ads – Adding your Payment Method 00:01:00
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Twitter Ads – Creating other Twitter ads 00:02:00
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Twitter Ads – Promoting a Tweet 00:02:00
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Assignment 00:02:00
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Instagram for Business: Defining The Strategy 00:04:00
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Create an Instagram for Business profile 00:04:00
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Building a Killer Instagram Profile 00:03:00
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Building a Killer Instagram profile – 2 00:04:00
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Building a Killer Instagram Profile – 3 00:05:00
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Building a Killer Instagram Profile – 4 00:02:00
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Accessing the Ads Manager 00:03:00
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Creating your First Instagram Ad 00:04:00
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Creating Your Instagram Ad 00:08:00
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Important Tips to Have a Successful Ad on Instagram 00:05:00
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Mistake 1 00:02:00
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Mistake 2 00:01:00
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Mistake 3 00:02:00
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Mistake 4 00:01:00
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Mistake 5 00:01:00
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Mistake 6 00:01:00
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Tools To Create Instagram Photos 00:04:00
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Creating Viral Instagram Photos 00:13:00
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Adding Your Logo or Website to your Instagram Post 00:05:00
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Instagram Live and Instagram Stories 00:04:00
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Assignment – Instagram Ads 00:01:00
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Why Pinterest And How It Can Your Business Grow 00:03:00
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Opening A Pinterest Business Account 00:03:00
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Linking Pinterest With Your Website 00:05:00
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Linking Pinterest With Other Social Media Platforms 00:02:00
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Optimising Your Pinterest Profile 00:09:00
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Creating Boards 00:09:00
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Using Secret Boards 00:03:00
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The Powerful Pinterest Notification 00:01:00
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Adding Pinterest Chrome Extension 00:03:00
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Pinterest Ads – Getting started 00:03:00
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Pinterest Ads Panel Overview 00:03:00
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Creating a Pinterest Ad 00:13:00
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Creating Pinterest Ads Fast 00:03:00
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Assignment 00:01:00
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Welcome to Linkedin Marketing 00:02:00
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Setting up a LinkedIn Account 00:06:00
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Adding Experience & Skills to Your LinkedIn Account 00:03:00
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Adding A Professional Background Photo 00:04:00
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Adding Media To Your Linkedin Url 00:06:00
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Changing Your Linkedin Url 00:04:00
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Adding Your Website To Linkedin 00:06:00
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Creating Shareable Content On Linkedin 00:04:00
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Linkedin Company Pages Examples 00:05:00
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Creating a LinkedIn Company Page 00:02:00
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Managing Your LinkedIn Company Page 00:07:00
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Getting $50 in LinkedIn Ads Credits 00:03:00
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LinkedIn Ads Introduction 00:03:00
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Creating a LinkedIn Sponsored Content Ad. 00:12:00
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Waiting for LinkedIn Ad approval 00:01:00
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Creating a LinkedIn Text Ads Campaign 00:07:00
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Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
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LinkedIn Campaign Manager 00:03:00
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Assignment-LinkedIn 00:02:00
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What is Periscope 00:01:00
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Optional Equipment 00:05:00
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Assignment-Periscope 00:01:00
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Basic Equipment for Social Media Streaming 00:09:00
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Planning An Irresistible Live Streaming Session 00:10:00
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Facebook Live Basics 00:05:00
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Facebook Live Session From Your Smartphone 00:07:00
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Sharing Your Facebook Live Sessions 00:03:00
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Three Ways To Reuse Your Facebook Live Sessions 00:05:00
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YouTube Live Basics 00:02:00
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Running A Youtube Live From Your Smartphone 00:05:00
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Instagram Live 00:03:00
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Periscope Live 00:03:00
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Introduction to OBS Broadcaster Software 00:03:00
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Setting up your OBS Software 00:11:00
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Using OBS Studio Mode 00:05:00
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Facebook Live Streaming with OBS 00:12:00
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YouTube Live Streaming with OBS 00:07:00
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Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
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Other Awesome Software For Live Streaming 00:08:00
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Assignment on Social Media Live Streaming 00:03:00
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Podcasting Intro 00:02:00
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Podcasting Tools 00:07:00
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Hosting Your Podcast with Libsyn 00:07:00
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Submitting Podcast to iTunes 00:02:00
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Validate Your Podcast Work 00:01:00
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Quora Basics 00:03:00
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Finding, Answering and Optimising Your Quora Answers 00:03:00
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Setting Up Google Analytics 00:06:00
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Navigating the Google Analytics Dashboard 00:07:00
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Know Your Audience with Analytics 00:06:00
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User Acquisition and Behavior Flow 00:13:00
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See Where Visitors Click with Page Analytics 00:05:00
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User Behavior and Site Speed 00:04:00
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Setting Up Goals 00:03:00
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Welcome To Google Plus 00:01:00
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Adding Your Profile And Cover Image 00:04:00
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Adding Your Contact Info 00:05:00
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Adding Links To Your Website And Social Media 00:02:00
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Adding Your Story 00:04:00
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Previewing The Page 00:05:00
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Conclusion 00:02:00
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Assignment – Advanced Diploma in Digital Marketing 04:06:00
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Workbook – Advanced Diploma in Digital Marketing
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Course Info
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