We do our best to offer you transferable skills, information, and understanding that can be utilised in any organisational context. This qualification will represent the core qualities you need to turn your goals into a reality and enable you to continue further education to expand on these abilities or focus on a more specific occupational route.

Support Materials

• 1. Introduction to Digital Marketing
• 2. Digital Marketing Advantages and Disadvantages
• 3. Legal Requirements and Digital Marketing
• 4. SEO Pros and Cons
• 5. Internet Facilities for Targeted Information
• 6. Digital Marketing Devices and Messages
• 7. CRM System and Digital Technologies
• 8. Tailoring Messages and the Potential for Marketing to Social Network

• Explore the role of digital marketing.
• Gain a thorough knowledge of the requirements of marketing research using the internet.
• Know the uses of digital marketing devices and messages.
• Use digital technology for marketing purposes.
• Learn more about the use of search engine optimisation (SEO).

• Business owners
• Marketing students
• Individuals who want to progress in a relevant sector

Each learner must create a portfolio of evidence generated from appropriate assessment tasks, which demonstrates achievement of all the learning outcomes associated with the unit. Upon completing the assignment, learners must declare that the work produced is their own, and the Assessor will countersign this. 
The learner will complete internally assessed work in accordance with the specification.

• Business administrative
• Marketing administrator 
• Brand Manager 
• Content Marketing Specialist
• Digital Marketer 
• Email Marketer
• SEO Specialist 
• Social Media Manager