We do our best to offer you transferable skills, information, and understanding that can be utilised in any organisational context. This qualification will represent the core qualities you need to turn your goals into a reality and enable you to continue further education to expand on these abilities or focus on a more specific occupational route.

Support Materials

•  1. Market Segmentation – Importance of Defining and Difference between Market Segments and Customer Classifications 
•  2. Cluster customers with similar characteristics 
•  3. How a range of products may appeal to different market segments 
•  4. Valid and reliable marketing data to segmenting the market 
•  5. Marketing data collection methods 
•  6. Customer relationship management (CRM) activities and systems 
•  7. Role of Marketing in Enhancing the Sale of Products and Services 
•  8. Significance of Customer Loyalty to the Achievement of Marketing Objectives 
•  9. Marketing key performance indicators and factors of assessing the cost and value of marketing activities 
•  10. Significance of brand and reputation to sales performance 
•  11. Scope and Purpose of Socially Responsible Marketing 
•  12. Importance of Involving Stakeholders in Socially Responsible Marketing Activities 
•  13. How Core Values Are Expressed Through Coherent Branding and Chosen Communication Methods 
•  14. The Requirements of Socially Responsible Marketing Campaigns 

Assignment

•  Principles of marketing theory (D5029928) 

• Acknowledge how to segment the market.
• Describe the use of customer relationship management (CRM) activities and systems.
• Know the significance of brand and reputation to sales performance.
• Enhance the sale of products and/or services.
• Learn more about the scope and purpose of socially responsible marketing.
• Get extensive skills in communication and branding.

• Business owners
• Marketing students
• Individuals who want to progress in a relevant sector

Each learner must create a portfolio of evidence generated from appropriate assessment tasks, which demonstrates achievement of all the learning outcomes associated with the unit. Upon completing the assignment, learners must declare that the work produced is their own, and the Assessor will countersign this. 
The learner will complete internally assessed work in accordance with the specification.

• Business administrative
• Marketing administrator