Introduction
- Introduction and Objectives
- Course Outline
- Which Markets Should I Enter
- Opportunity and Market Size
- Business Climate
- Competitive Landscape
- Possible Partners and Ecosystem
- Leveraging Existing Relationships
What Are My Entry Options
- Master Distributor
- Local Agents
- Sales and Support Office
- Establishing an R&D Center
- Product or Technology Licensing
- Joint Venture
How Do I Model My Business
- Costs
- Forecasting Sales
- Currency Risk
- Cash Flow Management
How Do I Keep Growing My International Business
- Visibility and Presence
- Localization: sales and support
- Localization: products and services
- Networking and Localizing Yourself
Final Thoughts
- Goods vs Services vs Software
- Conclusion